About Me

A woman living a vegan lifestyle
for the animals and the planet.

I’m Carole, the vegan writer

I owe my second career as a journalist to a fortunate fall from a horse that resulted in a broken right wrist, among other injuries. This incident came at the perfect time. It was like the Universe telling me that it was time for something new and different. Being ejected from my saddle also meant I was ejected from my job. This cleared the way for me to go back to school.

I haven’t looked back.

Today, I enjoy writing a variety of informational and promotional content for my clients. And, since I launched my business in 2010, I’ve had the pleasure of helping some amazing authors polish and publish their nonfiction books. I specialize in helping thought leaders share their messages and partnering with businesses and individuals that work to make the world a better place, such as innovators in the vegan industry.

I’m still working with a couple of my first clients to this day. I help addiction counsellor Candace Plattor share the incredible work she is doing in the addiction field—particularly with loved ones of addicts, and I work closely with Michael Pearlman by helping him language everything around his online journaling program.

Before launching my business, I worked on a freelance basis writing for local magazines and newspapers in the Victoria, B.C. area. I also worked as an in-house editor for two special-interest magazines where some of the topics I became familiar with include caring for horses, tack, cupolas and riding apparel for all weather conditions. I had the pleasure of interviewing many industry experts for news and feature stories. This position is where I honed my skills at working to deadline.

I studied photojournalism at a private institution in Victoria, B.C., was the first student to get a full-page article published in a local newspaper, and I went on to earn the highest honours in my graduating class.

As an editor, I know the importance of ensuring the author’s message is clear—that’s why sometimes it’s best to have someone else write for you. As my ghostwriting instructor said, a good editor or ghostwriter is “the only way to be sure you are communicating with anyone other than yourself…”

Speaking of ghostwriting, I’m a certified ghostwriter. What this means for my clients is that I’m trained to write in their voice. For the busy professional who doesn’t have time to write, this is an invaluable service.

My natural curiosity is a gift when it comes to digging up the facts and interviewing for story. I’m adept at asking the right questions and, together with my friendly personality, I inspire people to open up and share with ease. This is a great skill to have when it comes to writing powerful case studies and helping my clients showcase their expertise, products or services.

what i do

I help thought leaders and businesses that work to make the world a better place by writing content that describes and promotes their product or service and shares their successes. I particularly love working with businesses in the vegan space.

I also help with content strategy, and I’m an award-winning nonfiction editor.

I’m a stickler for details and
I write with your audience in mind.