Online research is the first step in our decision-making process. When a visitor lands on your website, they expect to be informed. If the answers to their questions are not found on your site, they will quickly move on.

From YouTube videos, podcast series, and case studies, content is changing the marketing conversation and making it consumer centric. This consumer-centric model applies to business-to-business companies, or businesses that serve the consumer directly.

Can you think of one person you follow online who hasn’t shared great content with you? Marie Forleo, Kris Carr, Gabby Bernstein, and Danielle LaPorte wouldn’t be experiencing massive success in their businesses if they didn’t regularly share free and meaningful content with their audiences.

It’s become common knowledge that an engaged email list is like a ticket to success. The key word in that sentence is ‘engaged’. And the way to get the folks on your email list engaged is by sharing content that they care about, that they actually want to read, and that addresses their pain points—the reason they likely subscribed to your email list to begin with.

Below I’m sharing an infographic I created that briefly outlines 5 reasons your content matters.