DIGITAL CONTENT MANAGEMENT
What does digital content management mean exactly? In my case it means helping you develop and share content on a regular basis.
Here are 3 ways I can help you:
Need help planning your editorial calendar and developing content?
Coming up with content on a consistent basis is often a challenge. At times you may tell yourself it’s already been said before so what possible new angle can you bring to the subject?
But the truth is no one has your exact experience or take on any given topic. You have unique gifts and expertise that will help the community you are serving.
In fact, did you know that many expert books got their start as blog posts?
Generating valuable content is still a necessity, after all, how else is anyone going to determine what you and your services or products are all about and whether you are the right fit for them?
Do you have happy customers or clients? Sharing their stories is powerful. Success stories, and the more detailed case studies, are in the top 3 of the most consumed, in demand content, surpassed only by new research and breaking news.
Generating a few solid case studies each year will provide you with valuable content ideas to share in your newsletter, blog posts, social media posts, email marketing campaigns, and more.
Do you understand your customers’ micro-moments? Do you know what sends them to their phones and what exactly they are asking Google?
Content marketing is about discovering your ideal customers’ personal and purchasing journeys. What makes them head to their browsers’ search field and what exactly are they researching? I don’t know about you, but some days Google is my best friend. Whenever I want to learn something, buy something, do something, compare something, determine the worth of something or find a better way of doing something, I Google it.
In addition to sharing content on your own site, extend your reach by sharing articles on platforms such as Medium and LinkedIn. And also consider industry specific sites where you can submit articles as a guest. These are all effective ways of getting more eyeballs on your content.
Content marketing is the only marketing left.
Content marketing is about helping you get your expertise out of your head, sharing the ingenuity of your product, or the benefits of your service and there are many advantages to doing so.
– Is the best way to broadcast your message to the world.
– Increases your credibility, authority and your reputation as a thought leader.
– Ignites targeted traffic to your website.
– Increases search engine presence.
– Helps you build a targeted email list.
– Increases sales and conversions.
Did you know that content marketing costs 62% less than outbound marketing and that it generates three times as many leads? One more reason to make your content a priority.
Email marketing is the key to building relationships, positioning yourself as an expert in your field, and converting followers and subscribers into clients or customers.
Here are four reasons why email is and will continue to be very much alive and a key component to your marketing efforts:
- Email is a part of our daily lives, and 99% of people check their inbox every day.
- Email is private and secure. Simply choose the email marketing platform of your choice, and all the data you collect within your account is essentially yours.
- Do you have your email synced on your phone? Most people do which makes email as mobile as the phone itself.
- According to a study done by OptinMonster, 60% of respondents said they prefer to receive promotions via email.
Essentially, there is no other platform that allows you get right into people’s inboxes, and that gives you the control both in terms of how and when you communicate with them.
Providing your audience with clear, comprehensive and consistent content is your best marketing tool.